ABOUT TBI
Tbi is a talented and imaginative advertising agency founded in 2000. Our story is one of hard work, determination and a strong desire to create the best designs and user experiences possible. Our team specializes in producing award-winning print and interactive designs for high-profile clients in various industries, including but not limited to, outdoor / recreation, medical, travel / tourism, technology, manufacturing and retail.

Strategy that points the way
The first step in creating a successful marketing communications plan is strategy development. Insightful strategy, rigorously developed for the complex challenges of business to business and business to consumer marketing, ensures the success of all the work to follow.

First, we get your perspective on your brand’s strategy, positioning, brand equity, and its market challenges, key differentiators, priority target audiences and what motivates the purchaser. Then we validate and supplement that input with primary and secondary research. We also analyze the competition—its claims, advertising, and product offerings—and follow up with an analysis of the business channels.

Finally, we make a recommendation that includes target market segmentation, positioning, and most importantly, our message strategy, where we isolate the single issue of value around which we can claim superiority for your brand. The message strategy is developed into a message planner, the road map we use to ensure that every form of communication will drive home the premium value of your brand. And it’s what makes the whole of our communication efforts much greater than the sum of its parts.

Advertising that speaks to people, not businesses
What’s the secret to creating advertising that keeps leading brands in the lead? Never forget that decision-makers are people first and subject matter experts second.

After all, you don’t really market to businesses. You market to people. And people won’t buy anything unless they buy what you have to say. You have to engage them before you can persuade them, just like the great consumer brands do.

That’s why our advertising is so different. It’s compelling. Entertaining. Often surprising. It’s the type of work that breaks through the clutter, and speaks your brand’s message loud and clear.

Internet marketing that fulfills the brand promise
The Web is the first stop for virtually every business decision your customers make. And every time they visit your site, you have a chance to build a powerful impression of your brand using technology, outstanding design and useful content.

But it’s not enough to simply get people to your Web site. The real challenge is to keep them coming back. So we also utilize exciting new forms of e-marketing to build traffic to your corporate site, as well as your extranets and intranet. We believe it’s vital to establish a dialogue with your customers, then maintain it by creating an experience that brings them back repeatedly. And when those potential customers enjoy visiting your site, you’ve gone a long way toward winning their business.