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DIRECTSTREAM™
Email Campaigns for
Business and Consumer Marketing
TBI’s DirectStream email marketing solutions
enable clients to reach desirable audiences through
targeted mailings. We offer both Business-to-Business
(B2B) and Business-to-Consumer (B2C) solutions.
Email marketing campaigns can be
scaled to meet the needs and requirements of our
clients – from 1000 to 10 million contacts
– providing opportunities for marketers
with any size budget.
DirectStream can help
achieve your business objectives – increase
awareness, drive visitor traffic and generate
sales.
Business-to-Business (B2B)
B2B email marketing is an effective marketing
tool that helps generate valuable sales leads.
TBI’s B2B email marketing
solutions provide clients with a cost-effective
way to reach new leads and existing customers
through highly targeted email campaigns –
delivering personalized messages to relevant audiences.
B2B email marketing campaigns position
clients at the forefront of potential customers’
and key decision makers’ minds by establishing
them as authoritative figures in their respective
industry.
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Campaigns can be targeted to any
combination of:
Your existing opt-in list
Contacts can be selected by:
Position held at a company (Executive (CEO, CFO, CIO,
etc), IT, Sales, Etc.)
Company size (Micro, Small, Medium, Large)
Company Revenue/Net Income
Company Employee Count
Location (State, Region, Zip Code, Zip Code with Radius)
Industry (Industry sector, sub-sector, sub-division,
etc.)
Gender
TBI’s B2B email marketing
solutions include:
Creative/Content Development
Message Distribution Management
Controlled distribution frequency
Up-to-date distribution list
Message Personalization
Dynamic Message Sequencing
Opt-in management
Unsubscribe management
Recipient Tracking & CRM Package
Message activity response reports (sends, reads, click-throughs)
Ability for followup telemarketing based on recipient
activity (email opens/reads, click-throughs to web
links)
Business-to-Consumer (B2C)
B2C email marketing campaigns deliver new customers
and maintain relationships with old or current ones.
TBI’s B2C email solution enables
businesses to identify, segment and reach out to audiences
with tailored ‘call to action’ messages
that appeal to consumers.
B2C email campaigns initiate and build
relationships with consumers. Our solutions deliver
an excellent Return on Investment and are cost effective
option for marketers looking to drive sales.
TBI’s B2C email marketing
solutions include:
Content Development
Targeted List Development based on demographics
Gender
Age
Location
Income
Job Position
Etc.
Message Distribution Management
Controlled distribution frequency
Up-to-date distribution list
Message Personalization
Unsubscribe management
Recipient Tracking & CRM Package
Message activity response reports (sends, reads, click-throughs)
CRM Platform
Prospect ranking based on recipient activity
Follow-up contact details (optional)
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