TBI Integrated Marketing Communications Agency

EMAIL CAMPAIGNS

According to the Direct Marketing Association, the return on investment (ROI) for each dollar spent on e-mail marketing is $57.25. This makes e-mail marketing the highest ROI across all marketing channels. According to Jupiter Research, e-mail marketing is expected to exceed $1 billion by 2010.

TBI’s DirectStream email marketing solutions enable clients to reach desirable audiences through targeted mailings. We offer both Business-to-Business (B2B) and Business-to-Consumer (B2C) solutions.

Email marketing campaigns can be scaled to meet the needs and requirements of our clients – from 1000 to 10 million contacts – providing opportunities for marketers with any size budget.

DirectStream can help achieve your business objectives – increase awareness, drive visitor traffic and generate sales.

Business-to-Business (B2B)
B2B email marketing is an effective marketing tool that helps generate valuable sales leads.

TBI’s B2B email marketing solutions provide clients with a cost-effective way to reach new leads and existing customers through highly targeted email campaigns – delivering personalized messages to relevant audiences.

B2B email marketing campaigns position clients at the forefront of potential customers’ and key decision makers’ minds by establishing them as authoritative figures in their respective industry.

Campaigns can be targeted to any combination of:

Your existing opt-in list
Contacts can be selected by:
Position held at a company (Executive (CEO, CFO, CIO, etc), IT, Sales, Etc.)
Company size (Micro, Small, Medium, Large)
Company Revenue/Net Income
Company Employee Count
Location (State, Region, Zip Code, Zip Code with Radius)
Industry (Industry sector, sub-sector, sub-division, etc.)
Gender

TBI’s B2B email marketing solutions include:

Creative/Content Development
Message Distribution Management
Controlled distribution frequency
Up-to-date distribution list
Message Personalization
Dynamic Message Sequencing
Opt-in management
Unsubscribe management
Recipient Tracking & CRM Package
Message activity response reports (sends, reads, click-throughs)
Ability for followup telemarketing based on recipient activity (email opens/reads, click-throughs to web links)

Business-to-Consumer (B2C)
B2C email marketing campaigns deliver new customers and maintain relationships with old or current ones.

TBI’s B2C email solution enables businesses to identify, segment and reach out to audiences with tailored ‘call to action’ messages that appeal to consumers.

B2C email campaigns initiate and build relationships with consumers. Our solutions deliver an excellent Return on Investment and are cost effective option for marketers looking to drive sales.

TBI’s email marketing solutions include:

Content Development
Targeted List Development based on demographics
Gender
Age
Location
Income
Job Position
Message Distribution Management
Controlled distribution frequency
Up-to-date distribution list
Message Personalization
Unsubscribe management
Recipient Tracking & CRM Package
Message activity response reports (sends, reads, click-throughs)
CRM Platform
Prospect ranking based on recipient activity
Follow-up contact details (optional)