STRATEGY
At Tbi we create advertising that moves people to action, brands that sell and strategies that make good sense. We are intelligent about trends. We are focused and insightful. The process we have established for our work is based on a time-tested methodology that consistently produces successful results. In every design project, our goal is clear: help you research and identify your needs and the needs of your customers, and then create a solution that not only meets those requirements, but exceeds them in ways that you might not have considered.

Our approach is based on a four step process:

Research: Intelligent marketing is based on genuinely and objectively understanding the needs of your customers, and not just going through the motions in order to justify a pre-determined marketing direction. What do your customers really want? How can we genuinely meet their needs? What kind of response do we seek? These are the questions we work with our clients to answer. But we take it further. The key is being able to take the insight we've gleaned and turn it into an effective marketing strategy.

Strategy: At tbi, we know that insight and strategy need to be intertwined. We also know that it takes much more than a cleverly-designed web page or nifty graphical treatment to connect with your customers. It takes a true understanding of their needs, and the skill to create something that anticipates (and meets) those needs.

Design: Unifying strategy and design, we solve problems, build brands and visually communicate our clients message. Through the promotion of visual and design excellence we help set our client partners apart from the competition while elevating their brand's value in the marketplace.

Implementation: Many branding systems fail not because they are misdirected or ill- conceived, but because a good, strong new brand positioning has not been effectively applied. The execution sees our creative solutions become a reality as we implement our system across a client's products, environments or entire organization. This process can include implementation and launch planning, final art development, design specifications, prototype development, on-press supervision and environmental installation support. We provide comprehensive brand guidelines and/or asset management systems to help clients maintain their brand's integrity after implementation.