A key foundation of mobile marketing campaign is mobile keywords, upon which you can create various mobile campaigns such as voting, survey, 2-way texting, or text-to-screen displays.
HOW TBI's MOBILE KEYWORDS WORK...
You choose a Mobile Keywords that identify your company, organization, or campaign. Then your audience simply sends your keyword to your own short phone number ("short code") such as 12345. When your keyword is texted, your customer receives an immediate automated text responder that can be customized at anytime. Your customer's mobile number is instantly stored in your contact database for future mobile marketing campaigns.
MOBILE KEYWORD MARKETING
Unlike traditional email subscriptions, mobile keyword subscriptions are controlled by the end users. People can subscribe and unsubscribe on an opt-in basis. This level of control and the new emerging mobile culture have brought keyword marketing to impact levels far exceeding direct mail, email marketing, and other traditional marketing channels, resulting in as much as 90% + read rate and
25%+ response rate.
Short Codes are special telephone numbers that are typically 4 to 6 digits long. Unlike regular 10-digit phone numbers, you cannot call a short code number. They are used for texting purposes only. Short codes act just like any other regular 10-digit phone numbers that you can send text messages to. Typically they are used for business purposes for consumers to purchase products or to request additional information about a product, service, or business. They are often used to tally votes for a contest or sweepstake (like they do in American IdolTM ). You've seen mobile keyword and short code technology on TV shows, radio commercials, billboards, print advertising, and websites. |
